Everything we have achieved since 2012 is largely down to the generous support we receive from our sponsors. Read on to find out more about how your business can get involved and help us support Wounded, Injured and Sick UK Service personnel & Veterans.
Not only is sponsorship a great opportunity for companies to directly support an outstanding organisation formed of Wounded, Injured and Sick UK Service personnel & Veterans. It's also an opportunity to gain unique national and international exposure for your brand.
Below are the sponsorship returns available for supporting True Heroes Racing.
You're VIP experience as a sponsor of True Heroes Racing doesn't just end when we meet you at the gate with free entry tickets in to the British Superbike Championship race events. It is actually just beginning...
Once we have met and escorted you and your guests into the race circuit you are free to roam and watch the race action on track up close. As VIP guests of True Heroes Racing you also have exclusive access for you and your guests to our VIP guest area, within our race paddock set-up, where you are able to enjoy hot and cold refreshments, mingle and chat with team members, see our race bikes up close, whilst enjoying the high octane environment of British Superbike racing.
As a sponsor your support is instrumental in assisting True Heroes Racing to achieve the amazing things we do with our beneficiaries, both on and off the race track.
We therefore, like to try and repay your support in a small way by providing you with a unique piece of personalised True Heroes Racing memorabilia for you to remember what you have helped us to achieve.
Social media has been proven to be a key brand marketing tool within the commercial world and it has helped us promote and raise awareness of True Heroes Racing and our sponsors far and wide.
With exposure on all mainstream social media sites and wide spread following on these sites (in excess of 14,000 on Facebook alone), we are able to offer great brand exposure for those organisations that support us, with links to both their own social media posts and those direct by True Heroes Racing promoting our achievements and those who help us achieve the things we do. With our in-house media team at every British Superbike Championship event and beyond we are able to engage with our widespread audience with both video and still imagery as events unfold and provide engaging content between actual racing events as well.
As with social media, the modern world now means large portions of business is done online and companies promote their brand and services, products etc via the internet and websites. True Heroes Racing is no different...
With a dedicated page on our website to promote those companies and organisations that support True Heroes Racing, with reciprocal website links, we are able to actively thank those organisations that support us and promote interest in their websites.
The unique opportunity to attend British Superbike Championship race events is always one that generate a large amount of interest both within companies and their client base.
We understand this and also that the VIP entrance tickets we have to offer sponsors within our sponsorship framework may not be sufficient to meet all their needs. Therefore, we are able to secure additional discounted entry tickets, at a price not available to the general public, for sponsors in addition to the FoC ones we are able to offer.
Brand association for Motorsport sponsors at race events doesn't just cover the race vehicle itself and support for True Heroes Racing is the same in this respect as every other mainstream team...
As part of one of the largest race paddock set-ups in the British Superbike Championships we are able to promote our sponsor's brands and logos in a variety of ways. Within our race paddock set-up one of the largest of these is the walling boards within both e garage and guest areas. These form the backdrop to the awnings throughout the race event and are adorned with the logos of our supporting companies (sized in proportion to the level of support), which enables them to be seen by large numbers of fans as well as feature in large parts of the imagery produced across the event by both our own and external media.
Our race truck livery is not just seen at race events, but wherever and wherever we travel.
When we're travelling the length and breadth of the UK to all events we attend our unique and striking vehicle livery attracts a large amount of interest. A key part of that livery is the brand logos of those companies who support us with what we achieve with their logos sized in relation to their level of support. These race trucks don't just transport our equipment, but they are also key parts of our set-up and the livery on them provides a backdrop for that.
Teamwear for any Motorsport team is key to promote identity, not just of the team itself but also of those companies who support what the team is able to achieve and True Heroes Racing are no different on that front...
Probably because of our military roots a striking presence through what members of True Heroes Racing are seen wearing has always been key to our identity. These key garments not only provide a great opportunity to create a smart looking identity, but also provide a great opportunity for our sponsor's to have their brand logos seen wherever we go. With full colour sublimation the design options are limitless and this has enabled us to create a unique range of teamwear, that every member of the team wears and also provides an opportunity for our fans to purchase replica polo shirts to further promote the brands of True Heroes Racing and our sponsors.
Unlike 4 wheel Motorsport, the race leathers worn by motorcycle racers is seen throughout on track competition. So for motorcycle racing this provides another great opportunity for sponsor's to get brand identity exposure relative to their level of support.
For our higher level sponsors we are able to offer greater brand exposure with True Heroes Racing and the design of our rider leathers is one of the first opportunities for this. As a team our rider leather design is the same across the board and so you gain brand logo exposure across the team with logo placement and size relative to your level of support, but on items lower level sponsors don't have access to. The on track activity is where 90% of the television coverage for the British Superbike Championships is focused and so inclusion on all our rider leathers is the first stage to this additional brand exposure.
There is no getting away from the fact that at Motorsport events there is no better brand exposure a sponsor can achieve than actually on the race vehicle itself.
Whether it is on track competing or on display within the race paddock set-up, our race bikes attract a large amount of attention. The striking design of our livery enables a unique identity to be created and also for the brand logos of our higher level sponsors to be directly linked to True Heroes Racing on the key piece of equipment for any Motorsport team, the competition vehicle. With sponsor logos placed and sized in relation to their level of support it is easy for fans to identify with those organisations that have played larger parts in supporting our achievements. Full colour vinyl wraps enable us to achieve both a striking and unique design year-after-year that attract large amounts of interest from the fans and media alike.
Continuing to promote their link and support for True Heroes Racing is something many of our sponsors have been keen to do away from the racing as well as part of it, but not all are able to secure media material themselves to do this. This is where on in-house team can help...
With an in-house media team at every British Superbike Championship event we are able to assist those sponsors who are looking for imagery from both on or off track to promote their brand and products, along with their association and support for the unique organisation that is True Heroes Racing.
For our higher level sponsors we are able to offer more and subject to availability will, and have attended their marketing and corporate events in person to provide a unique interest to their wider client or staff base.
If you are looking for a unique interest item at your corporate event why not consider having True Heroes Racing provide a static display, Meet-n-Greet, presentation or other unique opportunity. Over the years we have attended a variety of events to support some of our sponsors, providing both a unique display and an engaging and inspiring presentation to enthuse customers, clients and staff alike. We're always keen to promote our message and raise awareness and we're proud that over the years a number of our higher level sponsors have been keen to promote their association with True Heroes Racing as well.
Above we have displayed and described our generic sponsorship framework, but we can and have designed bespoke sponsorship packages to meet specific marketing budgets or needs. If you are interested in joining those organisations that support us with the unique opportunities we are able to offer then please speak to us to discuss further.