Fuelling achievements, supporting heroes
Since 2012, our journey has been defined by the extraordinary support of our sponsors. Their generosity has been the backbone of everything we have accomplished empowering us to pursue our mission and achieve remarkable milestones. Without their dedication, none of this would have been possible.
Every achievement reflects their commitment to making a difference and their partnership continues to fuel our efforts to support active and former UK Armed Forces personel and Veterans. Through the thrill and camaraderie of motorcycle racing, True Heroes Racing has grown into a symbol of resilience and empowerment—all thanks to the unwavering belief and contributions of our sponsors. We remain profoundly grateful for their trust in our vision and their role in shaping our success
Sponsorship is not just a great way for everyone to show their direct support for True Heroes Racing, but it also provides a chance to gain exposure for your brand. Through sponsoring True Heroes Racing, you’ll be aligning with a remarkable organisation.
Your support fuels our mission to empower Wounded, Injured, and Sick Armed Forces personnel and Veterans, while driving our team to achieve even greater success. By choosing to stand with True Heroes Racing, you become a part of a legacy built on resilience, determination, and a shared passion for positive change. Together, we leave a lasting impact—one race, one opportunity, and one life transformed at a time.
An impact that resonates
True Heroes Racing has a profound impact on its beneficiaries, offering both personal and professional growth opportunities. Here are some key ways it makes a difference:
Skill Development: Beneficiaries gain hands-on experience in motorbike engineering, maintenance, and race preparation. This not only builds technical skills but also fosters confidence and a sense of accomplishment.
Social Support Network: Being part of the team provides a strong sense of camaraderie and belonging. Beneficiaries connect with like-minded individuals who share similar experiences, creating a supportive community.
Recovery: The high-pressure environment of motorsport mirrors the challenges of military life, helping beneficiaries rediscover focus, set goals, and regain a sense of purpose.
Awareness and Advocacy: Through their involvement, beneficiaries help raise awareness about the challenges faced by Wounded, Injured and Sick Armed Forces personnel and Veterans inspiring others and fostering understanding.
Life Transformation: Many beneficiaries are motivated to pursue further personal development, such as improving physical fitness, enrolling in educational programmes and enhancing or changing their career path as a result of their involvement.
Exposure
At True Heroes Racing, we pride ourselves on being part of the largest race paddock set-up in the British Superbike Championships. This gives us a unique opportunity to showcase our sponsors and their brands in a variety of ways. A key aspect of our set-up is our prominent walling boards, which can be found in both our garage and guest areas. These bold and eye-catching boards serve as the backdrop to our awnings throughout the race event. Adorned with the logos of our supporting sponsors. As a result, they are highly visible to the crowds of passionate fans in attendance, as well as featured in a significant amount of media coverage produced throughout the event. This ensures that our sponsors receive maximum exposure and recognition for their support of our dedicated motorcycle race team, which is the first and only in the UK to support active and inactive wounded, Injured, and Sick Armed Forces personnel and veterans.
Our Teamwear is a standout feature in the paddock, with its presence proudly showcased by our dedicated fans and team members. By introducing fresh designs and incorporating relevant sponsor logos each year, we create a sense of excitement and exclusivity that keeps our supporters eager to purchase the latest gear. This not only strengthens their connection to the team but also serves as an excellent platform for promoting your brand, ensuring high visibility and wide recognition throughout the racing community. Your sponsorship becomes part of a dynamic and engaging marketing opportunity, reaching passionate fans and industry professionals alike.
Our bikes and rider leathers serve as mobile billboards for our sponsors, proudly displaying their logos during every race and event. This high-visibility branding ensures maximum exposure as the bikes speed around the track and the riders engage with fans and spectators. It’s a dynamic and effective way to showcase your brand to an enthusiastic audience while being closely associated with the energy and excitement of professional motorcycle racing. This partnership not only highlights your sponsorship but also strengthens your connection to a passionate and engaged community.
A unique experience for your customers
At True Heroes Racing, we offer our guests and customers an electrifying and unforgettable experience, immersing them in the heart of National-level motorbike racing. What truly sets our team apart is the remarkable individuals who drive our mission forward—our beneficiaries. Despite facing injuries or challenges, these courageous men and women embrace every role within our professional team, showcasing resilience, determination, and skill at this competitive level.
For us, racing is about more than crossing the finish line; it’s about building a powerful and meaningful legacy. Our team embodies the spirit of perseverance and community, proving that adversity can be overcome with the right support and shared purpose.
Step into our world and get up close with our race bikes, meet our incredible beneficiaries, and hear their inspiring stories firsthand. Witness how True Heroes Racing helps these individuals surmount obstacles and achieve their potential. It’s not just a day at the races—it’s an experience that will leave you deeply inspired and profoundly moved.
How you can help us
Our sponsors play a vital role in supporting our mission, contributing through financial aid, products, and services. Their generous backing helps us manage essential costs, ensuring we can continue offering transformative experiences to our beneficiaries. Below are some of the examples showing our expenses;
Race bike equipment and spare parts
Tyres, brake pads, chains, sprockets, engine components etc
Rider equipment and safety
Helmets, racing suits, gloves, boots etc
Technical tools and supplies
Workshop tools, diagnostic equipment, cleaning supplies.
Fuels and fluids
High-performance fuel, engine oil, coolants.
Transportation
Bike and equipment logistics, Fuel cards
Hospitality
Catering equipment, hot and cold drinks, Food
Insurance
Bikes, Trucks and Professional
Media and Marketing
Photography, videography, and social media
Race and event fees
Entry fees, test days, licences
Our Sponsors
Click on the logo below to go to their website
Our sponsors are the cornerstone of everything we achieve. Their generous support and unwavering belief in our mission empower us to continue making a difference. Without their contributions, none of what we do would be possible. Their partnership fuels our vision, inspires our beneficiaries, and helps us create lasting opportunities for those who need it most. We are profoundly grateful for their trust and commitment to True Heroes Racing.
Don’t take our word for it:
And the subtitle is better
Akriveia have worked with a couple of BSB teams in the past, providing 3D scanning and 3D printed parts and we were keen to get involved with a team in a sponsorship capacity. The majority of our work is in the rail industry, providing reverse engineering and addressing obsolescence issues with rolling stock components. Being involved with Superbikes, and especially a Superbike team with military links is a perfect match for an engineering-led industry which has a large number of veterans working within it. After a meeting with Phil and Lisette the whole ethos behind the True Heroes Racing team was impossible to ignore. By the end of that day Akriveia were signed up as sponsors of THR. Seeing first-hand how the team work together, and what being part of THR provides to every single member of the team is purely inspiring. From a sponsor’s point of view, there has been nothing but fantastic feedback from guests of Akriveia who have been hosted by the team. Beyond any sponsorship arrangement it is a joy and privilege getting to know the True Heroes Racing team, who cannot do enough to make guests feel welcome and give them a day to remember. Going forward I genuinely can’t see a time when there won’t be an Akriveia logo on the THR bikes and it fills me with pride that we are involved with such an amazing initiative.
Mike Baker, Mechanical Engineer
Akrevia
“Although Smith Brothers Stores (SBS) have no affiliation to either motorsport or the armed services we take great pride in our association with ‘True Heroes Racing’.
Having supported them for a number of years now I can personally vouch (on behalf of SBS) how welcome the ‘team’ make you and give you that sense of feeling that you are a part of something special that has real purpose.……quite humbling in many ways.
Martin Denton, Board Director
Smith Brothers Stores
“True Heroes Racing is a truly inspirational team that Knox has been proud to support over many years and we hope this will continue in the future. Taking injured service men and helping them realise their value in a changed world and motivating them is such a worthwhile cause and we congratulate Phil in his tireless efforts. The fact that Phil chose to do this in the motorcycle arena only serves to benefit us all.”
Geoff Travell, Managing Director
Knox
“As a veteran founded, owned and run company that supplies equipment to our UK Armed Forces supporting True Heroes Racing is an absolute pleasure. Our company sees way beyond just the race weekend activities and truly understands the teams’ philosophy and reason for being. Amazing people doing amazing and selfless things deserve support, thank you for letting us into the family.
Chris Willis, CEO
Level Peaks
TBC
“Efficiency IT have been long standing sponsors of True Heroes Racing, and we are honoured to be part of such a great cause. It is our belief that the work they do to support our Service personnel and Veterans is of fundamental importance, and the second chance they provide to the Service personnel and Veterans who have given so much for our country is truly vital. This is just one way that we can give back to those who have given so much.”
Nick Ewing, Managing Director
Efficiency IT
A unique opportunity
We offer flexible sponsorship packages that can be tailored to fit your needs, no matter the scale of your contribution. Our goal is to work closely with you to create a unique opportunity that aligns with your vision while supporting our mission to empower True Heroes. If you’re interested in partnering with us, we’d love to hear from you. Your collaboration could help us make an even greater impact and we truly appreciate every effort that helps us achieve our goals. Let’s join forces and continue to create meaningful change together.