Clearly as an organisation that uses competitive motorcycle racing as it's core, our activities for 2021 will again be centered around competing at race circuits all over the UK. This year we have split our activities into 2 defined groups; our long-standing, regular core activities and an exciting more niche, high end activity opportunity.
After the year that has been 2020, for 2021 we want to come back even stronger as the world emerges from the global pandemic and be able to support even more Wounded, Injured and Sick UK Service personnel & Veterans. Year-on-year expansion of our racing footprint is always at the heart of our plans, as it's this growth that enables us to offer even more unique opportunities. Our front of house activity will again be focused around multiple riders competing in different classes at the world renown and televised British Superbike Championships.
We plan to continue to campaign, as we have done since 2015, in the Ducati TriOptions Cup with 2 riders, alongside this, we also plan to compete in the National Superstock 1000 Championships with another 2 riders. Being a part of the British Superbike Championships means we are not only able to portray our message to the widest possible audience at the circuit itself, but we are also able to offer great brand exposure for the team and our sponsors through the televised coverage of the racing.
Ducati TriOptions Cup
Held over eight different rounds of the 2021 British Superbike Championship, the Ducati TriOptions Cup is the lead single manufacturer support class championship, consisting of 16 point scoring races. With every competitor riding identical Ducati 955cc Panigale bikes it represents great value to teams, riders and sponsors alike. With an unrivaled support structure, two opportunities to race each weekend, riders are guaranteed a great weekend of racing and as a sponsor you are virtually guaranteed an excellent weekend of brand exposure and entertainment too.
National Superstock 1000 Championship
Held at all 11 rounds of the entire 2021 British Superbike Championship season, the National Superstock 1000 Championship is one of the premier support classes at the British Superbike Championships. The series consists of multiple races involving 200bhp, 1000cc Superstock specification bikes from all major manufacturers competing against each other. The National Superstock 1000 Championship races themselves are a major spectacle; taking the form of extended sprint races, with 50 miles of frantic action, full grids of up to 40 bikes and unrivaled support class coverage, just a step away from the premier Superbike Class.
Alongside our involvement at a National level with the British Superbike Championships, we also plan to again compete at a club level with the North Gloucester Road Racing Club, with whom we have a long standing relationship. In 2012 it was with this club that True Heroes Racing competed in it’s first ever race meeting and since then we have gone on to become regular club competitors, and even club title champions (2018 and 2019 Sound of Thunder Championship winner). Competing at race circuits in various locations across the UK, this provides an opportunity for both our riders and support crew to build up and hone their skills in a less pressurised environment, proving ideal for developing confidence, teamwork and integrating newer members.
Our Grassroots Rider Programme
After achieving a milestone in 2020 when our inaugural Grassroots Rider Programme beneficiary passed his ACU Race Licence Assessment, for 2021 we want to take him to the next level and line him up on the grid for his first ever motorcycle race with the North Gloucester Road Racing Club. This would signify a huge achievement for the individual, the programme and the team; as well as hopefully provide a disabled Veteran with a high adrenaline pastime that is not restricted in any way by his disability. A real plus for an ex Parachute Regiment soldier who has lost a leg!!!
With the extended off season and social isolation in 2020 we put together some new initiatives to provide continued focus and activity for some of our vulnerable beneficiaries. One of these projects is the Bandit Race Bike Build, where one of our disabled Veteran beneficiaries took a Barn Find 1995 Suzuki GSF600 Bandit; completely stripped it down and is refurbishing and rebuilding it, as well as converting it into a fully fledged Formula ProStocks specification race bike.
This will then provides us with a second club level race bike with which to expand our Grassroots Rider Programme. Enabling us to offer the unique opportunity to mentor a second Wounded, Injured or Sick UK Service person from a complete track novice to becoming a fully licenced motorcycle racer for the very first time.
With the planned return of spectators to the 2021 British Superbike Championships we aim to re-invigorate and expand our wider support activities, in conjunction with the Defence Medical Rehabilitation Centres, to provide inspirational respite and holistic rehabilitation activities for military personnel undergoing recovery treatment and their families. These events, where we host patients and staff from the Defence Medical Rehabilitation Centres as our VIP guests at British Superbike Championship events have been proven to bring tangible benefits and provide the opportunity for formal holistic recovery activities.
Niche Activity Opportunity
In addition to our Core Activities detailed above; for 2021 True Heroes Racing have been afforded an exciting and ground breaking opportunity by our friends and sponsors OMG Racing. If we can secure sufficient additional financial sponsorship, on top of our Core Activity funding, OMG Racing have offered us the opportunity to borrow and field one of their full Superbike specification Suzuki GSXR1000s, that they ran successfully in the 2019 season. With sufficient support True Heroes Racing have the opportunity to line up on the full British Superbike grid and make history as the first military team to do so.
Increased Beneficiary Opportunities
Competing in the premier class at the British Superbike Championships brings with it increased opportunities for both our core team members and the wider support opportunities we are able to offer to Wounded, Injured and Sick UK Service personnel & Veterans. Running a whole new element of the team will provide exciting new opportunities for our more established beneficiaries to progress forward and allow even more newer members to join the team.
Increased Brand Exposure
As part of the premier class at the British Superbike Championships, increased exposure to both awareness of True Heroes Racing and our achievements, as well as those brands associated with us, comes from a variety of high profile sources. From increased television coverage off the track and LIVE transmission of all races including their build up, to articles and exposure in every race event program; increased visibility and media interest will ensure we reach an even wider audience, inspiring even more.